WRITING

I’ve been sharing my expertise in writing for more than a decade

In addition to authoring three books, I’ve contributed to a variety of publications and brands serving the ecommerce, marketing and entrepreneurship industries, and I often write for The Good’s in-depth weekly Insight articles.

Interested in having me author a guest article or be interviewed for an article?

Behind The Click, Opting In To Optimization, Stop Marketing, Start Selling
Featured In:
Entrepreneur magazine
Inc. Magazine
Optimizely
User Testing
USA Today
Behind The Click

COMING SOON

Behind The Click

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

Behind The Click

ARTICLES

Contributions to leading publications

Discover valuable insights and strategies I’ve cultivated over the years.
Entrepreneur: Trust Your Insights More Than Those Big Brands You Envy

Published in Entrepreneur

Trust Your Insights More Than Those Big Brands You Envy

Your insights are better than your competitor’s because your insights come from knowing your own story, listening to your own customers and working out the strategic plan that best fits your business.

Inc.: Data-Driven Marketing: The Moneyball Method

Published in Inc.

Data-Driven Marketing: The Moneyball Method

Overwhelmed by marketing data overload? Here’s how to simplify your data-driven marketing strategy to increase revenue.

Optimizely: Evolving From Digital Agency to Optimization Advisory

Published in Optimizely

Evolving From Digital Agency to Optimization Advisory

I recently decided to pivot my award-winning digital agency in a totally new direction — and it is by far the best decision I’ve made at The Good yet.

Why a site redesign should be the last resort

Published in UserTesting

Why a site redesign should be the last resort

Is overhauling your company’s website every few years getting tiresome and expensive? Learn how to save thousands of dollars with this smart, scientific approach to conversion optimization.

UXPin: Rotating Website Carousels: 4 Alternatives That Drive Sales

Published in UXPin

Rotating Website Carousels: 4 Alternatives That Drive Sales

Tactics based on examples from Tesla, Shopify, Nike, and Burberry.

Kameleeon: How to use A/B testing & personalization to increase conversions

Published in Kameleoon

How to use A/B testing & personalization to increase conversions

Here are some implementation strategies you can inspire from.

VWO: Data-Driven Optimization: How The Moneyball Method Can Grow Revenue

Published in VWO

Data-Driven Optimization: How The Moneyball Method Can Grow Revenue

Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt.

ShoppingGives: Drive Conversions By Sharing Your Brand Values

Published in ShoppingGives

Drive Conversions By Sharing Your Brand Values

Sharing your brand values the right way can increase your conversion rate the same way a well-designed product page or website navigation can.

TESTIMONIALS

You’re in good company

Quote

I’ll be handing a copy of Opting In To Optimization to every team I work with, and I hope you spend time with it, too.

Nik Sharma

Nik Sharma

CEO and Founder,
Sharma Brands

Sharma Brands
Quote

Trust me, you’re going to want to read Opting In To Optimization before your competitors do.

Val Geisler

Val Geisler

Customer Advocacy Lead,
Klaviyo

Klaviyo
Quote

Opting In To Optimization is the perfect resource for ambitious ecommerce. Buy it. Read it. Thank me later.

Kristen LaFrance

Kristen LaFrance

Co-Founder,
Repeat

Repeat
Quote

Opting In To Optimization doesn’t pull any punches! Jon shows you how applying “best practices” is the path to mediocrity, and teaches you how a custom optimization strategy will help your brand rise above competitors. My perspective on ecommerce growth has been changed forever.

Jason Wong

Jason Wong

Founder,
Doe Lashes

Doe
Quote

They say you need to dress for the job you want. Well, leaders at early-stage ecommerce brands should pay close attention to the concepts in Opting In To Optimization, because they are the foundational elements required to compete with larger, more established brands.

Ben Jabbawy

Ben Jabbawy

Founder,
Privy

Privy
Quote
I’ve built my entire business on helping brands earn more revenue with email marketing, but driving traffic is only half the battle. I can’t think of anyone more qualified than Jon to teach you how to design high-converting purchasing experiences and maximize the value of every visit.
Chase Dimond

Chase Dimond

Founder,
Boundless Labs

Boundless Labs

BOOKS

Author of Amazon #1 best seller in four categories

I’ve distilled more than a decade’s worth of knowledge and experience into this collection of books.
Behind The Click

Behind The Click

How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Opting In To Optimization

Opting In To Optimization

How Successful E-Commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

An Amazon #1 best seller in four categories, Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.

Stop Marketing, Start Selling

Stop Marketing, Start Selling

Your guide to doubling online leads, customers, and revenue

Discover The Good’s comprehensive and actionable battle-tested process for growing online revenue for brands large and small. This resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.

The Essential Guide to Open Source Flash Development

The Essential Guide to Open Source Flash Development

A practical development guide to creating Flash applications with open source Flash tools and workflows.

You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.

RESOURCES

Powerful promotional platforms

For promotional purposes, I have access to multiple digital marketing platforms with extensive reach, including:

Publications

Social Media

Personal and business social media accounts with thousands of followers
Publications

Email List

Business email list boasting tens of thousands of active and engaged subscribers