I’ve been sharing my expertise in writing for more than a decade
In addition to authoring two books, I’ve contributed to a variety of publications and brands serving the ecommerce, marketing and entrepreneurship industries, and I often write for The Good’s in-depth weekly Insight articles.
Interested in having me author a guest article or be interviewed for an article?
ARTICLES
Contributions to leading publications
Published in Entrepreneur
Trust Your Insights More Than Those Big Brands You Envy
Your insights are better than your competitor’s because your insights come from knowing your own story, listening to your own customers and working out the strategic plan that best fits your business.
Published in Inc.
Data-Driven Marketing: The Moneyball Method
Overwhelmed by marketing data overload? Here’s how to simplify your data-driven marketing strategy to increase revenue.
Published in Optimizely
Evolving From Digital Agency to Optimization Advisory
I recently decided to pivot my award-winning digital agency in a totally new direction — and it is by far the best decision I’ve made at The Good yet.
Published in UserTesting
Why a site redesign should be the last resort
Is overhauling your company’s website every few years getting tiresome and expensive? Learn how to save thousands of dollars with this smart, scientific approach to conversion optimization.
Published in UXPin
Rotating Website Carousels: 4 Alternatives That Drive Sales
Tactics based on examples from Tesla, Shopify, Nike, and Burberry.
Published in Kameleoon
How to use A/B testing & personalization to increase conversions
Here are some implementation strategies you can inspire from.
Published in VWO
Data-Driven Optimization: How The Moneyball Method Can Grow Revenue
Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt.
Published in ShoppingGives
Drive Conversions By Sharing Your Brand Values
Sharing your brand values the right way can increase your conversion rate the same way a well-designed product page or website navigation can.
Powerful promotional platforms
For promotional purposes, I have access to multiple digital marketing platforms with extensive reach, including:
Social Media
Email List
Business email list boasting tens of thousands of active and engaged subscribers
BOOKS
Author of Amazon #1 best seller in four categories
Opting In To Optimization
How Successful E-Commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
An Amazon #1 best seller in four categories, Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
Stop Marketing, Start Selling
Your guide to doubling online leads, customers, and revenue
Discover The Good’s comprehensive and actionable battle-tested process for growing online revenue for brands large and small. This resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.
The Essential Guide to Open Source Flash Development
A practical development guide to creating Flash applications with open source Flash tools and workflows.
You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.