I’ve been sharing my expertise in writing for more than a decade
Interested in interviewing me or having me author a guest article?
Latest Book
Behind The Click
Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.
#1 Best Seller
Opting In To Optimization
Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
4.7
ARTICLES
Contributions to leading publications
Published in Entrepreneur
Trust Your Insights More Than Those Big Brands You Envy
Your insights are better than your competitor’s because your insights come from knowing your own story, listening to your own customers and working out the strategic plan that best fits your business.
Published in Inc.
Data-Driven Marketing: The Moneyball Method
Overwhelmed by marketing data overload? Here’s how to simplify your data-driven marketing strategy to increase revenue.
Published in Optimizely
Evolving From Digital Agency to Optimization Advisory
I recently decided to pivot my award-winning digital agency in a totally new direction — and it is by far the best decision I’ve made at The Good yet.
Published in UserTesting
Why a site redesign should be the last resort
Is overhauling your company’s website every few years getting tiresome and expensive? Learn how to save thousands of dollars with this smart, scientific approach to conversion optimization.
Published in UXPin
Rotating Website Carousels: 4 Alternatives That Drive Sales
Tactics based on examples from Tesla, Shopify, Nike, and Burberry.
Published in Kameleoon
How to use A/B testing & personalization to increase conversions
Here are some implementation strategies you can inspire from.
Published in VWO
Data-Driven Optimization: How The Moneyball Method Can Grow Revenue
Whether your current ROI is something to brag about or something to worry about, the secret to making it shine lies in a 2011 award-winning movie starring Brad Pitt.
Published in ShoppingGives
Drive Conversions By Sharing Your Brand Values
Sharing your brand values the right way can increase your conversion rate the same way a well-designed product page or website navigation can.
TESTIMONIALS
You’re in good company
Katelyn Bourgoin
CEO,
Customer Camp
Opting In To Optimization doesn’t pull any punches! Jon shows you how applying “best practices” is the path to mediocrity, and teaches you how a custom optimization strategy will help your brand rise above competitors. My perspective on ecommerce growth has been changed forever.
Jason Wong
Founder,
Doe Lashes
In an era overwhelmed by digital noise, Jon gives us a guide to not just capture, but also retain customer attention. Behind The Click expertly combines deep insights into digital journey optimization with practical applications of psychological principles, offering a comprehensive strategy for creating engaging customer experiences.
Heidi Dean
Product Growth Manager,
Adobe
I’ll be handing a copy of Opting In To Optimization to every team I work with, and I hope you spend time with it, too.
Nik Sharma
CEO and Founder,
Sharma Brands
Trust me, you’re going to want to read Opting In To Optimization before your competitors do.
Val Geisler
Customer Advocacy Lead,
Klaviyo
Opting In To Optimization is the perfect resource for ambitious ecommerce. Buy it. Read it. Thank me later.
Kristen LaFrance
Co-Founder,
Repeat
Behind The Click masterfully unpacks the hidden psychological motives that drive consumer behavior. Jon seamlessly connects theory to practice with prescriptive strategies that can be implemented by companies. This book is an invaluable asset for executives aiming to stay ahead in an ever-changing digital environment.
Niro Sivanathan
Professor of Organisational Behaviour,
London Business School
They say you need to dress for the job you want. Well, leaders at early-stage ecommerce brands should pay close attention to the concepts in Opting In To Optimization, because they are the foundational elements required to compete with larger, more established brands.
Ben Jabbawy
Founder,
Privy
Behind The Click reminds us that success lies not just in tactics, but in understanding the underlying psychology. This book is not just a manual; it’s a paradigm shift, illuminating strategies that not only optimize digital journeys but transform the way we approach marketing as a whole. A must-read for anyone looking to thrive in today’s dynamic landscape.
Israel Serna
Autodesk
BOOKS
Author of Amazon #1 best seller in four categories
Behind The Click
How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert
Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.
Opting In To Optimization
How Successful E-Commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
An Amazon #1 best seller in four categories, Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
Stop Marketing, Start Selling
Your guide to doubling online leads, customers, and revenue
Discover The Good's comprehensive and actionable battle-tested process for growing online revenue for brands large and small. This resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.
The Essential Guide to Open Source Flash Development
A practical development guide to creating Flash applications with open source Flash tools and workflows.
You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.
Powerful promotional platforms
For promotional purposes, I have access to multiple digital marketing platforms with extensive reach, including:
Social Media
Email List
Business email list boasting tens of thousands of active and engaged subscribers