Media Kit

Media Kit

Short bio (30 words):

Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more.

Long bio (52 words):

Jon is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get visitors to take action.

Sample topics/questions we could discuss:

What is CRO, exactly?

How it should be defined vs how it is commonly defined

How to get started with CRO, or expand current CRO efforts, for your ecommerce website

How it should be defined vs how it is commonly defined

Live website teardowns

Optimization suggestions done live on the spot, or prepared through pre-selected volunteers

What The Good has learned through optimizing sites for brands such as Xerox, Adobe, The Economist, and many more

Current trends & gimmicks; common mistakes and how to avoid them

Introduction script (for speaking/podcasts):

Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. He regularly contributes content on conversion optimization to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.

As President of The Good, Jon helped lead the advisory to become one of Oregon’s top 20 fastest growing private companies three years in a row. Jon is also a Forty Under 40 Award Winner, recognizing forty professionals under age 40 who have excelled in their field, shown tremendous leadership and are committed to their community.

Jon started his career as the sole web designer/developer for a start-up advertising agency during the dot-com boom. Throughout his career he has engaged with dozens of brands including Autodesk, Apple, Columbia Sportswear, Comcast, Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Jon is based in Portland, Oregon.

Introduction hooks:

Interesting personal facts to kick things off:

Mentor for Entrepreneurs Organization Accelerator (businesses under $1M in annual revenue)


College athlete (Basketball)


Learned to program on Commodore 64/128 while sick at home with pneumonia as a 5th grader


Jr Olympic gold medalist (Tae Kwon Do)

Sample intro questions:

What is conversion rate optimization, exactly?


What are most websites doing wrong today?


What are three things that everyone could do for immediate results?