Get to know Jon MacDonald
This page includes everything needed to partner with Jon:
High-resolution photos, including profile and action shots
Professional bios to produce promotional materials
Personal introduction scripts to welcome Jon as a guest
Sample topics, hooks, and questions to discuss with Jon
Professional Headshots
Speaking Photos
Use these “action” shots for supporting imagery.
Professional Bios
Use these approved biographies to produce promotional materials.
Short Bio (30 words)
Long Bio (58 words)
Scripts
Use this approved script to introduce Jon at speaking engagements and on podcasts.
Speaker Intro
Jon MacDonald is founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.
As President of The Good, Jon helped lead the advisory to become one of Oregon’s top 20 fastest growing private companies three years in a row. Jon is also a Forty Under 40 Award Winner, recognizing forty professionals under age 40 who have excelled in their field, shown tremendous leadership and are committed to their community.
Jon started his career as the sole web designer/developer for a start-up advertising agency during the dot-com boom. Throughout his career he has engaged with dozens of brands including Autodesk, Apple, Columbia Sportswear, Comcast, Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Jon is based in Portland, Oregon.
Topics
Latest Book
Tons of information available in the Interviewer’s Guide to Opting In To Optimization.
Competition
Your competition is a distraction.
When does competitive research work? And when does it go wrong?
Conversion Rates
What is a good conversion rate for an ecommerce brand?
My response is very likely not what you think it will be; or what you desire to hear.
Live Website Teardowns
The Good’s Learnings
What The Good has learned through optimizing sites for brands such as Xerox, Adobe, The Economist, and many more.
Current trends and gimmicks; common mistakes and how to avoid them.
Customer Insights
Hooks
Interesting personal facts to kick things off.
Mentor for Entrepreneurs Organization Accelerator
College athlete (Basketball)
Jr Olympic gold medalist (Tae Kwon Do)
Questions
Sample questions to get things started.