MEDIA KIT

Get to know Jon MacDonald

Jon is founder of The Good, a digital journey optimization firm that has achieved results for the largest online brands.

This page includes everything needed to partner with Jon:

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High-resolution photos, including profile and action shots

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Professional bios to produce promotional materials

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Personal introduction scripts to welcome Jon as a guest

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Sample topics, hooks, and questions to discuss with Jon

Jon MacDonald
Advisor To:
Nike
Adobe
Microsoft
Intel
Xerox
PHOTOS

Professional Headshots

Use these approved images to produce promotional assets.

Speaking Photos

Use these “action” shots for supporting imagery.

ABOUT

Professional Bios

Use these approved biographies to produce promotional materials.

Short Bio (30 words)

Jon MacDonald is founder of The Good, a digital experience optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and many more.

Long Bio (58 words)

Jon MacDonald is founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.
SAMPLES

Scripts

Use this approved script to introduce Jon at speaking engagements and on podcasts.

Speaker Intro

Jon MacDonald is founder of The Good, a digital experience optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.

As President of The Good, Jon helped lead the advisory to become one of Oregon’s top 20 fastest growing private companies three years in a row. Jon is also a Forty Under 40 Award Winner, recognizing forty professionals under age 40 who have excelled in their field, shown tremendous leadership and are committed to their community.

Jon started his career as the sole web designer/developer for a start-up advertising agency during the dot-com boom. Throughout his career he has engaged with dozens of brands including Autodesk, Apple, Columbia Sportswear, Comcast, Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox.

Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Jon is based in Portland, Oregon.

Topics

Sample topics and questions to discuss with Jon.

Latest Book

Competition

Your competition is a distraction.

When does competitive research work? And when does it go wrong?

Conversion Rates

What is a good conversion rate for an ecommerce brand?

My response is very likely not what you think it will be; or what you desire to hear.

Live Website Teardowns

Optimization suggestions done live on the spot, or prepared through pre-selected volunteers.

The Good’s Learnings

What The Good has learned through optimizing sites for brands such as Xerox, Adobe, The Economist, and many more.

Current trends and gimmicks; common mistakes and how to avoid them.

Customer Insights

How can an ecommerce brand owner or manager get outside their theoretical “jar” to better understand their customers?

Hooks

Interesting personal facts to kick things off.

1

Mentor for Entrepreneurs Organization Accelerator

2

College athlete (Basketball)

3
Learned to program on Commodore 64/128 while sick at home with pneumonia as a 5th grader
4

Jr Olympic gold medalist (Tae Kwon Do)

Questions

Sample questions to get things started.

1
What is the difference between conversion rate optimization and digital experience optimization?
2
What are most ecommerce or SaaS companies getting wrong when it comes to their digital experience?
3
What are a few things successful product marketing and ecommerce leaders do to stay data-backed?