Media Kit
Media Kit

Headshots
Speaking Photos
Short bio (30 words):
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and many more.
Long bio (58 words):
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.
Sample topics/questions we could discuss:
Latest book, Opting In To Optimization
Tons of information available in the Interviewer’s Guide to Opting In To Optimization.
Your competition is a distraction
When does competitive research work? And when does it go wrong?
What is a good conversion rate for an ecommerce brand?
My response is very likely not what you think it will be; or what you desire to hear.
Live website teardowns
Optimization suggestions done live on the spot, or prepared through pre-selected volunteers.
What The Good has learned through optimizing sites for brands such as Xerox, Adobe, The Economist, and many more
Current trends & gimmicks; common mistakes and how to avoid them
You can’t read the label from inside the jar
How can an ecommerce brand owner or manager get outside their theoretical “jar” to better understand their customers?
Introduction script (for speaking/podcasts):
Jon MacDonald is founder of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox, The Economist, and more. Author of two books on conversion optimization, he regularly contributes content to publications like Entrepreneur and Inc. He knows how to get website visitors to take action.
As President of The Good, Jon helped lead the advisory to become one of Oregon’s top 20 fastest growing private companies three years in a row. Jon is also a Forty Under 40 Award Winner, recognizing forty professionals under age 40 who have excelled in their field, shown tremendous leadership and are committed to their community.
Jon started his career as the sole web designer/developer for a start-up advertising agency during the dot-com boom. Throughout his career he has engaged with dozens of brands including Autodesk, Apple, Columbia Sportswear, Comcast, Cisco, General Electric, Harley-Davidson, HP, Intel, Microsoft, Nationwide Insurance, Nike, Nokia, Red Bull, UPS, Vodafone and Xerox.
Jon volunteers for several causes throughout the Pacific Northwest and is an active committee member of industry associations and peer groups such as Entrepreneurs’ Organization (EO). Jon is based in Portland, Oregon.
Introduction hooks:
Interesting personal facts to kick things off:
Mentor for Entrepreneurs Organization Accelerator
College athlete (Basketball)
Learned to program on Commodore 64/128 while sick at home with pneumonia as a 5th grader
Jr Olympic gold medalist (Tae Kwon Do)
Sample intro questions:
What is conversion rate optimization, exactly?
What are most websites doing wrong today?
What are three things that everyone could do for immediate results?