Hi! I’m Jon

Digital journey, CRO/UX, and ecommerce expert, author, and speaker

My mission is to remove all the bad digital experiences until only the good remain.

Jon MacDonald Speaking at Google
Advisor To:
Nike
Adobe
Microsoft
Intel
Xerox
About Me

Founder and President of The Good

Converting more visitors into buyers.

I regularly share my expertise on ecommerce, marketing and entrepreneurship and have contributed to:

Publications

Publications

Like Entrepreneur and Inc. Magazine

Publications

Podcasts

Including DigitalMarketer

Books

Books

On Digital Journey and Conversion Rate Optimization
Events

Events

Such as Google and IRCE

Behind The Click

COMING SOON

Behind The Click

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.

Behind The Click

EVENTS

Tangible takeaways, inspiring insights 

Whether you’re hoping to motivate your team at a corporate event or advise a group of professionals at a conference, I will not only inspire your audience, but I’ll also educate them with proven, data-driven strategies.

PODCASTS

Conversations about conversions

Check out my carefully curated collection of podcast episodes designed to help you optimize your website’s conversion rates.

TESTIMONIALS

You’re in good company

Quote
Jon’s optimization approach is spot on. He’s thoughtful, intelligent and has deep experience in the industry. He’s a thought leader and a skilled practitioner. He understands that optimization isn’t a project, it’s a never-ending quest to delight customers and get better as a brand.
Brett Curry

Brett Curry

CEO and Co-Founder,
OMG Commerce
OMG Commerce
Quote

Conversion Rate Optimization is like CX, there’s no silver bullet. It takes continuous listening, iterating and testing to get even close to perfect. Jon has a deep understanding of what to do, and even more so, what not to do, to make your website do the work!

Eli Weiss

Eli Weiss

Director of CX,
Olipop

Olipop
Quote

Jon has helped me start thinking like a customer. We’re investing heavily in customer experience in order to increase customer lifetime value and improve education. With just a few small tweaks, we’ve already seen incredible progress in our most important metrics.

Chris Meade

Chris Meade

Co-Founder,
CROSSNET

CROSSNET
Quote
I’ve built my entire business on helping brands earn more revenue with email marketing, but driving traffic is only half the battle. I can’t think of anyone more qualified than Jon to teach you how to design high-converting purchasing experiences and maximize the value of every visit.
Chase Dimond

Chase Dimond

Founder,
Boundless Labs

Boundless Labs
Quote
We’ve had Jon speak at several events and every time his presentation is a highlight. Jon’s landing page teardowns and CRO knowledge make for an engaging presentation that provides the audience with tangible takeaways and valuable insights on ideas to test on their sites.
Brian Aldrich

Brian Aldrich

Chief Strategy Officer,
Logical Position
Logical Position
Quote

Opting In To Optimization doesn’t pull any punches! Jon shows you how applying “best practices” is the path to mediocrity, and teaches you how a custom optimization strategy will help your brand rise above competitors. My perspective on ecommerce growth has been changed forever.

Jason Wong

Jason Wong

Founder,
Doe Lashes

Doe

BOOKS

Author of Amazon #1 best seller in four categories

I’ve distilled more than a decade’s worth of knowledge and experience into this collection of books.
Behind The Click

Behind The Click

How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert

Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.

Opting In To Optimization

Opting In To Optimization

How Successful E-Commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans

An Amazon #1 best seller in four categories, Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.

Stop Marketing, Start Selling

Stop Marketing, Start Selling

Your guide to doubling online leads, customers, and revenue

Discover The Good's comprehensive and actionable battle-tested process for growing online revenue for brands large and small. This resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.

The Essential Guide to Open Source Flash Development

The Essential Guide to Open Source Flash Development

A practical development guide to creating Flash applications with open source Flash tools and workflows.

You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.