Digital journey, CRO/UX and optimization expert, author, and speaker
My mission is to remove all the bad digital experiences until only the good remain.
Founder and President of The Good
Converting more visitors into buyers.
I regularly share my expertise on optimization and entrepreneurship, and have contributed to:
Publications
Like Entrepreneur and Inc. Magazine
Podcasts
Including DigitalMarketer
Latest Book
Behind The Click
Behind The Click dives into the psychological principles behind customer decisions and how to craft digital journeys that delight, engage, and convert.
EVENTS
Tangible takeaways, inspiring insights
Whether you’re hoping to motivate your team at a corporate event or advise a group of professionals at a conference, I will not only inspire your audience, but I’ll also educate them with proven, data-driven strategies.
Digital experience optimization dialogue
Check out a curated collection of podcast episodes designed to help you optimize your website’s digital experience.
TESTIMONIALS
You’re in good company
Brett Curry
OMG Commerce
Conversion Rate Optimization is like CX, there’s no silver bullet. It takes continuous listening, iterating and testing to get even close to perfect. Jon has a deep understanding of what to do, and even more so, what not to do, to make your website do the work!
Eli Weiss
Director of CX,
Olipop
Jon has helped me start thinking like a customer. We’re investing heavily in customer experience in order to increase customer lifetime value and improve education. With just a few small tweaks, we’ve already seen incredible progress in our most important metrics.
Chris Meade
Co-Founder,
CROSSNET
Chase Dimond
Founder,
Boundless Labs
Brian Aldrich
Logical Position
Opting In To Optimization doesn’t pull any punches! Jon shows you how applying “best practices” is the path to mediocrity, and teaches you how a custom optimization strategy will help your brand rise above competitors. My perspective on ecommerce growth has been changed forever.
Jason Wong
Founder,
Doe Lashes
BOOKS
Author of Amazon #1 best seller in four categories
Behind The Click
How to Use the Hidden Psychological Forces That Shape Online Behavior to Craft Digital Journeys That Delight, Engage, and Convert
Optimization tactics and technology trends can only get you so far. Creating customer-centric digital experiences that withstand the test of time hinges on understanding human nature and its inherent biases.
Opting In To Optimization
How Successful E-Commerce Brands Convert More Customers, Increase Profits, and Create Raving Fans
An Amazon #1 best seller in four categories, Opting In To Optimization is a set of principles that will help ecommerce leaders capitalize on unprecedented market demand and build sustainable, thriving businesses that can weather unexpected economic storms.
Stop Marketing, Start Selling
Your guide to doubling online leads, customers, and revenue
Discover The Good's comprehensive and actionable battle-tested process for growing online revenue for brands large and small. This resource shares the philosophy, process, and tactics that companies need to create content that converts, win more loyal customers, and build websites that stand the test of time.
The Essential Guide to Open Source Flash Development
A practical development guide to creating Flash applications with open source Flash tools and workflows.
You will walk away with an understanding of what tools will best suit your current situation, making your development easier and more productive, and with the knowledge of how to install and set up some of the best tools available.